Be felt.
Be remembered.
Our
Story
We design experiences people feel, remember, and return to.
Founded by Saudi creatives with a passion for storytelling, PASSION Experience was built to turn imagination into real-world experiences. From live performances to immersive destinations, our work blends culture, creativity, and production expertise to create moments that connect with people.
What We
Do
-
Experience & entertainment events design
Spectacular stories, immersive worlds, and complete guest journeys.
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IP development, theming & production
Authentic Saudi shows and experiences rooted in heritage.
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Saudi cultural & experiences development
Grand stage productions, roaming acts, and festival performances.
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Placemaking & activation
Custom cultural attire and specialty performance pieces, built in-house
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Live shows & roaming acts production
Signature attractions and destinations that transform spaces.
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Costume & prop design, fabrication
High-impact pop-ups, themed zones, and interactive engagements.
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Corporate event management
Original entertainment brands and content ecosystems that scale.
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Meet Our
dreamers
-
Rami Khaled
Executive Creative Director
-
Nour Al-Sayed
Head of Events & Experiences
-
Jason Miller
Technical Production Lead
-
Maya Fernandez
Experiential Designer
-
Be a Dreamer
join our team
Done With Passion
Ho Ya Mal (Saudi-inspired cruise show)
A live Saudi-inspired entertainment show designed for cruise platforms.
Learn MoreHo Ya Mal (Saudi-inspired cruise show)
A live Saudi-inspired entertainment show designed for cruise platforms.
Learn MoreHo Ya Mal (Saudi-inspired cruise show)
A live Saudi-inspired entertainment show designed for cruise platforms.
Learn MoreHo Ya Mal (Saudi-inspired cruise show)
A live Saudi-inspired entertainment show designed for cruise platforms.
Learn MoreHo Ya Mal (Saudi-inspired cruise show)
A live Saudi-inspired entertainment show designed for cruise platforms.
Learn MoreHo Ya Mal (Saudi-inspired cruise show)
A live Saudi-inspired entertainment show designed for cruise platforms.
Learn MoreHo Ya Mal (Saudi-inspired cruise show)
A live Saudi-inspired entertainment show designed for cruise platforms.
Learn More
Our
Destinations
Riyadh Comedy Festival
Aroya Cruises
Winter Wonderland activations
Partners
Who Share Our Vision
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